• Research and analyze the target market
• Understand industry trends, customer behavior, competitor activity, and emerging technologies.
• Develop co-marketing opportunities and campaigns with strategic partners in the entertainment and media industry.
• Use Customer Relationship Management (CRM) tools to track interactions, follow up with potential leads, and ensure consistent engagement with target businesses.
• Plan and execute marketing campaigns.
• Negotiate licensing agreements and contracts, ensuring mutually beneficial terms for both the music rights holder and the business.
• Develop pricing strategies and offer tailored licensing packages that meet the needs of specific businesses.
• Develop and execute sales strategies to secure new deals, leveraging both inbound and outbound sales tactics.
• Track and manage a sales pipeline, ensuring timely follow-ups and closing deals.
• Work with legal teams to ensure proper contracts are created, ensuring compliance with licensing terms and regulations.
• Manage the negotiation process for high-value or complex music licenses.
• Track the progress of business development efforts, analyzing performance against sales targets, market penetration, and revenue growth.
• Provide regular reports and updates to leadership on sales progress and customer feedback
• Identify and develop new business opportunities, including entering new markets or offering new music licensing services.
• Explore potential partnerships with music agencies, digital platforms, and other relevant industries to expand the reach of music licensing services.
Requirements & Qualifications
• Bachelor’s or Master’s Degree in Marketing or a related field
• Minimum 15 years of experience in Trade Marketing, OTT Business specialize in trade promotion, business development, marketing campaign and collaboration marketing in in the context of B2B and B2C especially in media and entertainment business is a big advantage.
• Excellent knowledge in handling BTL, events, sponsorship marketing also a big plus.
• Teamwork, good collaborative working style, trustworthy and multitasks.
• Experienced in team management
Position
1 unit