• Develop effective PR strategies and campaigns.
• Build and maintaining brand image by using all forms of media, and planning PR programs/tactics.
• Initiate interesting news issues for a media pitch
• Analyze media coverage and providing reports.
• Monitor the media, including TV, newspapers, magazines, journals, radio, podcast, YouTube, social media sites and blogs, or website for opportunities for the right target.
• Identify trends and public interests in order to provide advice on business and marketing communication decisions
• Manage the PR aspect of a potential crisis situation.
• Establish and maintain relationships with media as well as artists
• Respond to requests for information release or interview from the media.
Requirements & Qualifications
• Bachelor’s degree in journalism, PR, marketing communication or related field.
• 4+ years of experienced in PR or related field.
• Strong relationship with Marketing/Business media section both online and offline.
• Excellent written and verbal communication skills both Thai and English.
• Ability to think both creatively and strategically.
• High business awareness and a good knowledge of current affairs.
• Excellent interpersonal and communication skills, including effective writing skills.
• Flexibility, determination, enthusiasm, and the ability to cope under pressure
• Good teamwork, negotiation, and problem-solving skills.
Position
1 unit
